client: IE university madrid
agency and art direction: Studio Banana
illustrations and design: Marcella Onzo
Commissioned by Studio Banana, this project involved the synthesis and visual restructuring of information for ie university student brochure. The target demographic consists of adult professionals seeking advanced, specialized master's program. The design strategy prioritized clarity and elegance, infused with a modern, dynamic, tech-forward aesthetic, utilizing the corporate guidelines regarding colors and typography.
From doodles to first draft
Illustration 1: An infographic summarizing the admission process.
Illustration 2: A visual asset to support the Why choose this program?
Illustration 3: Student Journey
Some pages from the brochure
Below some color variations developed to align with the graphic palette of each Master's program.
